Structuring Loyalty

Structuring loyalty isn’t about cost lines or neat P&Ls—it’s about leverage, proof, and being relentlessly customer-led. In this episode, we unpack how loyalty programmes should be designed inside organisations, why orchestration beats ownership, and what it takes to keep CFOs, partners, and customers all on board. With case studies from Boots and Nectar in the UK, yuu Rewards in Hong Kong, and Masan in Vietnam, this is a deep dive into how to turn loyalty into a true growth platform

Published OnAugust 25, 2025

About the podcast

Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)

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Structuring Loyalty