Episodes
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
Loyalty UnlockedIn this episode of Loyalty Unlocked, Mark Sage is joined by special guest David Parsons, CEO of Ellipsis and one of the most respected voices in loyalty strategy. Together, they take a deep dive into coalition loyalty — a model often declared dead but still thriving in unexpected ways. From Qantas Frequent Flyer to yuu Rewards, Mark and David unpack what truly defines a coalition in today’s landscape. Is it about shared ownership, or shared ambition? Is governance more important than intent? And can a coalition still work when every partner wants their own app and programme?
About the podcast
Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)
