Published OnMarch 12, 2025

How Brands Grow (with Loyalty)

In this episode, we dive into the real role of loyalty programs - why they don’t drive new customer acquisition but are essential for increasing market share. We’ll explore the difference between market penetration vs. market share, and why, whilst physical availability is the key to brand growth, loyalty marketing can be key to driving mental availability and market share. If you’ve ever wondered how to truly maximise the impact of your loyalty program, this episode is for you. Tune in now! Read me at https://medium.com/@marksage/how-brands-grow-with-loyalty-a69cc237d8c3

Chapters (4)

What loyalty is - and what it isn't
Market share vs market penetration
The power of light buyers and loyalty's sweet spot
Loyalty as a marketing engine

About the podcast

Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)

This podcast is brought to you by Jellypod, Inc.