Episodes
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
Loyalty UnlockedIn this episode, we dive into the real role of loyalty programs - why they donât drive new customer acquisition but are essential for increasing market share. Weâll explore the difference between market penetration vs. market share, and why, whilst physical availability is the key to brand growth, loyalty marketing can be key to driving mental availability and market share. If youâve ever wondered how to truly maximise the impact of your loyalty program, this episode is for you. Tune in now! Read me at https://medium.com/@marksage/how-brands-grow-with-loyalty-a69cc237d8c3
Loyalty UnlockedIn this episode, we dive into the real role of loyalty programs - why they donât drive new customer acquisition but are essential for increasing market share. Weâll explore the difference between market penetration vs. market share, and why, whilst physical availability is the key to brand growth, loyalty marketing can be key to driving mental availability and market share. If youâve ever wondered how to truly maximise the impact of your loyalty program, this episode is for you. Tune in now! Read me at https://medium.com/@marksage/how-brands-grow-with-loyalty-a69cc237d8c3
About the podcast
Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether youâre in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)