Published OnFebruary 17, 2025

Message. Not the Messenger.

Marketers love to separate “brand” from “performance,” but it’s the message, not the medium, that drives impact. In this episode we'll explore how loyalty programs are more than just retention tools—they’re powerful, first-party marketing channels for both brand growth and sales. We'll also reveal how consistent messaging, reduced “burstiness,” and a strategic approach can turn loyalty into a true brand-building engine. If you’re only using loyalty for transactions, you’re leaving money—and brand equity—on the table. Read the full article at https://medium.com/@marksage/message-not-messenger-fdf70fc42f35

Chapters (3)

Rethinking Loyalty Marketing
The Power of Consistency in Communication
Driving Brand Equity Through Loyalty Programs

About the podcast

Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)

This podcast is brought to you by Jellypod, Inc.