Loyalty Unlocked

Breaking the Known Buyer Bias

From loyalty programs to performance marketing, are we truly driving incremental sales, or just uncovering purchases that were inevitable? Marketers pride themselves on precision targeting, but what if that focus is actually limiting growth? In this episode, we uncover the Known Buyer Bias—the tendency to over-prioritise existing customers while missing the real opportunities in the gaps. With real-world examples and hard data, we’ll challenge conventional wisdom and reveal why balancing Lifetime Value and Potential Value, along with Current and Future Demand, is the key to real, sustainable growth Read the full article at https://medium.com/@marksage/known-buyer-bias-4ddeaf74f4e1