Published OnFebruary 11, 2025

Rethinking loyalty myths

Everything we thought we knew about loyalty might just be wrong. For years, marketers have clung to beliefs like the 80/20 rule, the cost of acquisition vs. retention, and the idea that loyalty members are inherently more valuable. But what if these so-called "truths" are not quite what they seem to be. What if loyalty could do more? In this episode we explore how we might need to re-think what loyalty marketing means. Read more at https://medium.com/@marksage/rethinking-loyalty-myths-bbbadefbb7c5

Chapters (4)

Rethinking Loyalty Myths
The Illusion of Heavy Buyer Loyalty
A Progressive Engagement Approach
Acceptance of New Loyalty Landscape

About the podcast

Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)

This podcast is brought to you by Jellypod, Inc.