The Point of Points

Asda’s bold “Pounds not Points” scheme looked like a runaway success with 6 million members in its first year — but by 2025 it was being called “all but dead.” In this episode of Loyalty Unlocked, we explore what went wrong, compare Asda’s retreat with Tesco’s Clubcard surge and Nectar’s coalition reach, and share lessons from yuu Rewards in Hong Kong. The takeaway? Points aren’t the point — participation is.

Published OnSeptember 24, 2025

About the podcast

Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program. Intro music by Kabbalistic Village (kabbalisticvillage.com/)

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The Point of Points